Who Is Behind This?
Matt Shepherd is a former marketing and communications professional that's doing something else now. He has all sorts of goofy sidelines you can check out:
Goofy Sidelines
Let Us Sit in Goddamn Silence for One Hour
First in Kingston as part of the 2026 Fringe Festival, Let Us Sit in Goddamn Silence for One Hour is a one-hour stage show in which he sits in goddamn silence for one hour, and expects the audience to do the same. You can take it as a theatre experiment, an exercise in self-control, an oasis from the world, or sheer defiance of a productivity-obsessed culture... no matter where you come at it from, it's a unique experience.
The IMP (Independent Merchant Project)
Currently in development, The IMP is a low-footprint, manually curated list of independently owned restaurants, grocers and hobby stores. It's made to scale to different communities from its home base in Kingston, Ontario. If you'd like to start an IMP of your own, it's free -- see the site for details.
Attack of the $5 Film Festival
As Matt Attack, with his friend Manuel Fiver, Matt is 1/2 of Attack of the $5 Film Festival, a pretension-free celebration of people who make dumb movies for no money / the hell of it. You, too, can be in a film festival! Submission details on the site.