Adventures in Higher Education Marketing
Practical, implementable, low-cost solutions for higher ed marcomms by somebody who's out of the field but still finds it fascinating. Everything's free with no upselling or "subscribe to my course" stuff.
All downloads are provided at no cost.
Tools you can use, with worksheets and guides.
Designed for end users from interns to deans.
This is not a back-end pitch for consulting, a Substack, or courses.
From base principles of program definitions through fully fledged campaings including organic content and paid social, a step by step guide to building a grad recruitment program.
Why are alumni relations and marketing folks always fighting, and how do you get them to stop? Navigating their shared and different territories for harmony, or at least coexistence.
"This is the most cogent, intelligent, and helpful book I've ever read on graduate recruitment. If I were a real person, I'd have implemented it already; as a fiction, I can only wistfully dream of doing so. But as a fiction, can I dream? Whoa. I just blew my own mind. Or I would have, were I not fictional." — Buttress J. Whillikers, Who I Made Up Pending Asking For A Real Testimonial